Examples of the targeted, high-impact press coverage our clients receive:
A truth monitor for online dating
A new Web site, truedater.com, serves as a self-styled truth squad for the estimated 40 million to 60 million Americans who have dabbled in online personals. Since nearly all sites use anonymous names, anyone who has dated, say, Maninthemood_200 from match.com can post a review of what he is really like, as opposed to what his personal ad says.
Registration is free, and the site tracks personals from a variety of sites, including match.com and Yahoo Personals.
Online dating? Be honest - Sites offer way to track phonies
Visitors can browse reviews from five dating services the company works work with -- American Singles, Match.com, Yahoo Personals, Nerve.com, and Jdate, the Jewish singles site.
The site's basic premise is to help determine whether the person reviewed is a ''true dater," meaning he or she was honest in their description. Among the reasons for failed first cyber encounters is the person on the other side of the computer used a Kodak moment that was 10 years old and the physical descriptions were way off.
Search And Win
Fun and simple with a little bit of spice. Welcome to Blingo.com, the Internet search engine that rewards you for searching. Powered by Google, the search engine is designed to randomly reward its users with a prize. Best of all, no registration is required.
“We came up with the idea for this site because we wanted something that was fun, lighthearted and easy to understand,” said Frank Anderson, CEO and co-founder of Blingo.com.
Online Search Proves Extra Rewarding
It sounds too good to be true, but Cassandra Janda is happy to tell you it is not.
That's because Janda won an iPod Nano while doing a Google search. She declined the iPod and received a $200 Visa debit card instead.
Janda, who holds a master's degree from the University of Chicago, was searching the Web for new car insurance when she won the iPod.
And even though all of her Web searches are through Google, she uses a site called Blingo (www.blingo.com) to start her online research.
"Blingo is powered by Google," Janda said. "You get Google results, but you can also win prizes."
Marvell promotes flexibility in 802.11g chipsets
Hoping to pick up where others have faltered, Marvell will unveil an 802.11g-version of its Libertas chipsets this week. The company promises they will provide backward compatibility with existing 802.11b designs while offering compatibility with the 802.11g spec once it is formally approved.
Marimba Retunes E-Business Strategy
Call it a retuning of Marimba Inc. Five years after making its splashy debut trying to sell "push" technologies, the Mountain View, Calif.-based software maker now simply wants to be known as a vendor of systems management technologies for e-business.
Taking the first steps in that new direction, Marimba last week announced that it's repositioning and repackaging its Castanet and Timbale lines of change and asset management products into different flavors for server, desktop and embedded systems management.
The Wonderful World of Wikis
WikiHow, a how-to site founded by high-tech entrepreneurs Josh Hannah of Oakland and Jack Herrick of Palo Alto, emerged from the dotcom rubble. The two buddies purchased eHow, a dotcom that had seen better days, for an undisclosed sum early last year. Inspired by Wikipedia, they added a nonprofit wiki component to it at the beginning of this year.
"You want people who know, who are experts on how to do something, to write your articles," Hannah said.
Wikipedia's influence spreads across the Web
One of the more ambitious is a site called WikiHow ( http://wiki.ehow.com ), which is taking the collaborative approach to make what it hopes will be the world's largest how-to manual. It has information on how to do things like sew a button on a shirt or change a flat tire.
Quicktime audio: http://www.mikesejournal.com/htt071905.html
Marvell unveils processor for 10-Gbit Ethernet
Marvell Semiconductor Inc. is set to announce two packet processors that support Gigabit Ethernet and 10-Gbit Ethernet. The parts are the first members of the company's Prestera generation of networking chips.
Marvell might be correct in asserting that the Prestera-MX620 and MX630 are the first 10-Gbit/second network processors to hit the market: The pair is due to begin shipping this month. But several companies are on Marvell's heels, planning to sample 10-Gbit/s devices in January. Most of those chips handle multiple protocols including Sonet, while Marvell is targeting Ethernet specifically.
Marvell Readies GigE Attack
In the realm of Gigabit Ethernet switching, a turf battle is unfolding between Marvell Technology Group Ltd. and Broadcom Corp.
Well, OK, it's a mild battle so far: It's small, because Gigabit Ethernet hasn't hit mainstream volumes yet; and it's one-sided, because Broadcom appears to have gotten its chips out before Marvell. But with Marvell announcing the final piece of its Prestera chip family yesterday (see Marvell Intros Switch Fabric ), and with its other related chips now shipping in volume, the companies are set to go mano a mano in what's expected to be a big year for Gigabit Ethernet adoption.
“The Situation” with Tucker Carlson
If you've ever responded to a personal ad describing a Swedish yoga instructor, college student/beauty queen, only to wind up at dinner with Janet Reno, a new web-site called TrueDater.Com may be for you. MSNBC-TV's Tucker Carlson, MSNBC-TV's Rita Cosby and Air America's Rachel Maddow discuss details.
The Today Show
Weekend Today correspondent Rosiland Jordan interviews TrueDater.com founder
about the reasons for the website's establishment, its degree of success in
helping people choose potential dates, and its potential for growth.
Marimba ups its desktop management suite
Marimba Inc. today unveiled a pumped-up version of its desktop and mobile management software suite that it said will give users the ability to schedule upgrades to remote machines and generate near-real-time reports
SURF
TrueDater.com Looking for a summer fling? Browse the wisdom (or wise-cracks) of those who dated before you. Enter an ID off a popular site like Match.com and see if that person is “even cuter in real life” or “4 inches shorter than he says.”
Philadelphia Inquirer
Web Winners
Tell how. We look for good how-to Web sites, but here's the idea turned on its head: a site that collects how-to instructions from its visitors on whatever in the world they know how to do. We noticed advice on how to call Chile from North America, negotiate frequent-flier miles, buy a boat, and handle your child's temper tantrums. http://wikihow.com/
Truth and consequences
A handful of new Web sites are making it harder for people to fudge the truth in their online personal ads. But isn't a little deception in matters of love almost a necessity?
Fortunately for Walters, earlier this year she found a way to stave off future dating dramas. She started using TrueDater.com, one of a handful of new Web sites that promise to make it easier to get an honest assessment of a potential paramour -- before you waste an afternoon playing board games with him or her.
At TrueDater.com, those who have met the three-dimensional person behind an online profile review him or her, not unlike seller evaluations on eBay or customer reviews on Amazon. "She claims to be 44, actually is 51. Uses people, then discards them. Thinks she's smarter than God," read one recent post on the site. Another read: "If he doesn't get his way, he'll throw a tantrum, complete with mundane name calling and finger pointing." All that's missing is a few stars and a tally of total satisfied customers.
Whoever Fibs Most Gets a Date
TrueDater.com. (Yes, it's come to this. It was only a matter of time.) TrueDater is not a dating Web site, but a free public forum that will allow online users to review, a la Amazon.com, what they think of various folks profiled on the largest dating Web sites, including American Singles, Match.com, Yahoo Personals, Nerve.com, and JDate, the Jewish singles site.
After registering, one can plug in the user name and Web site of the single person they seek to court, and voila! All manner of dirt may spill out -- from "She weighs 50 pounds more than she claims," to, "He's married -- stay away!"
TrueDater reps say it's the online dater's best friend; I, on the other hand, rue the need for such a device. But such is life nowadays and the desperate search for love that inspires people to lie like Richard Nixon.
Sites check and rate reputations online
The online dating scene can be full of intrigue and mystery. Daters sometimes don't know who they're dealing with on the other end until it's too late.
That's why when Mindy Weiss is about to contact a prospective date through her favorite online matchmaking service, she now checks first to see if the person has a dossier on TrueDater ( www.truedater.com ). The new Web site allows people to review other users of dating sites and reveal whether they're really who they claim to be.
Search and Get Free Stuff. For Real?
There's no catch.
That's what Blingo.com cofounder and CEO Frank Anderson wants you to know about his search-and-win Web site.
Powered by Google, Blingo offers users a chance to win prizes while searching the Internet. Search at the right time and the screen will announce that you've won a DVD player, iTunes gift ce.jpgicate or one of 50 other daily giveaways. Since its conception in 2004, Blingo has awarded more than 11,600 prizes.
Is Your Online Date Truthful?
If you're dating online, and not sure if someone's profile is accurate, now there's a way to find out! Simply go to TRUEDATER.COM and enter the ID off another popular dating site. Then you can read the feedback from those that went out with them before, and find out if they are really that tall or good-looking!
Get Inside Scoop On Potential Online Dates
You may want to check out TrueDater.com. It is a community Web site where you can read reviews of profiles people have posted on other online dating sites like American Singles, Match.com and J Date.
Just log onto TrueDater and choose the dating site for the person you want to check in on. Then type the profile ID number or name in the search box to see what others have to say about your would-be-Romeo. The site is free and all postings are anonymous. http://www.thebostonchannel.com/technology/4444690/detail.html
Help Write How-To Manual
Do people call you a know-it-all? Are they always coming to you for advice? If so -- here's a Web site for you.
WikiHow.com is a collaborative writing project that hopes to build the world's largest how-to manual. The site gives free and useful instructions to help people solve the problems of everyday life.
Anyone can write and anyone can edit how-to articles on the site. You can create a new page to write about how to do something. Once the page is submitted, other visitors can edit, improve or change the page.
http://www.thebostonchannel.com/theclick/5063028/detail.html
It's a Wiki-Wiki World
Chris White's obsession with Wiki-How the Wiki-Wiki World began innocently enough. He was perusing the Wiki-How Web site (http://wiki.ehow.com) - the self-professed, universal "How-To Manual That Anyone Can Write or Edit" - when he came upon an article on teaching a child to ride a bicycle. "It occurred to me that learning to ride on a grassy field would make tipping over a lot less painful, so I added that," White says. "That became my first contribution, inspired by what I learned with my own daughter."
WikiHow Will Help You Now
Say your phone rings at 2 a.m. It's your buddy who has just been arrested, and he spent his one phone call on you. What to do? For starters, put on a pot of coffee. Then log on to www.WikiHow.com to find step-by-step instructions for helping your captive comrade.
Wiki-what? It's "the how-to manual that anyone can write or edit," offers a slew of do-it-yourself tips ranging from how to make toast to how to move to England. Some instructions include photos and diagrams.
Date.com is So 2004 – Date Raters
If you're wondering whether Goliath279 is really the 6-ft.-tall Gap model he claims to be, sites like Lemondate.com and TrueDater.com offer consumer protection. Posting reviews of online-dating candidates by people who have met them, the sites help you avoid mistaking a married man for an eligible bachelor.
Getting to Know You - Tell-All Sites Put Online Dater Profiles to Truth Test
On Truedater (which features the quote used above), visitors can input online identities from four dating sites -- market leaders Match.com, American Singles and Yahoo Personals, plus the more nichey Jewish site JDate-- and search for reviews that'll tell them if, say, Lovinit62 isn't quite the six feet he claimed, or if Cutedoctor14 seems longer in the tooth than 32.
Helpful links take you to the target's profile with a button click. Users can also post anonymously, under an online name (Truedater advises people not to repeat the handle they date under). The site's basic question: whether the person reviewed is a "truedater," i.e., truthful in his or her self-portrayal.
Wiki Targets How-To Buffs
While he's not counting on creating the next Wikipedia, wikiHow's founder, San Francisco Bay Area entrepreneur Josh Hannah, believes the how-to genre is a good fit for the wiki model. "Everybody knows how to do at least a handful of things really well," Hannah said. "And there really hasn't been a great channel for people to create lasting, useful documents."
Hannah launched the wiki in February as an extension of eHow.com, another website that he bought last year. EHow had once been a promising Internet startup, but the site fell into disrepair following the collapse of the dot-com bubble four years ago. Its database contains close to 100,000 pages of assorted how-to instructions, but without regular updating, entries were looking stale.
Keeping Online Daters Honest
Or you can pop over to TrueDater.com and find out whether your prospective date is anything close to what the profile suggests.
TrueDater, not to be confused with True.com, is a database of reviews written by people who met through online personals. It's like Amazon.com, only instead of books, you're reviewing people. More specifically, you are reviewing their ability to represent themselves online.
The goal here is not to rate (or berate) the person, but to compare how he or she matched the profile that got your attention. Does she look like her pictures? Is he really 6 feet tall? Could she quote from every Monty Python skit you've ever seen, or is she trying to fake it with five snippets from The Holy Grail?
© 2005, Diamond Public Relations. All rights reserved.