Marimba Details:

When Intel wants to partner with you, it's a slam-dunk, right? But building brand equity in the eyes of the public is not just about who you know. You have to be recognized for your industry leadership.

Marimba's audience needed to know what they did, what they made, and what it was for. The PR plan had to follow the business restructuring effort so people would understand why it was good for business-- why it was good for investment.

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